Elfink’s Privacy Policy

INTRODUCTION
This policy (together with our terms and conditions of use as set out at Elfink's Terms and Conditions page) applies when you use our website elfink.com (the “Website”) or visit a site that uses our advertising technology. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. For the purpose of the EU General Data Protection Regulation 2016/679 (GDPR), the data controller is Elfink Limited of [Company Address].

Third-party links:
This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

DATA WE COLLECT ABOUT YOU
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store, and transfer different kinds of personal data:

Information you give us – You may give us information about you by filling out forms on the Website or by corresponding with us by email, phone, or otherwise. This includes information you provide when you register to use the Website, place an order, participate in discussion boards, enter a competition, promotion, or survey, and when you report a problem. The information you give us may include your name, billing address, delivery address, email address, phone number, age, date of birth, gender, and other relevant details.
Information we collect about you and your device – Each time you visit the Website, we may automatically collect information such as technical details (e.g., IP address, browser type, time zone) and details about your visit (e.g., URL clickstream, page response times, products viewed).
Information we collect via advertising – We may use various technologies (such as cookies) to collect and store information about you, including cookie data and anonymized IDs, to better understand our customers and the effectiveness of our adverts.
Information we receive from other sources – We may receive information from other websites we operate or other services we provide, as well as from third parties such as business partners, advertising networks, and analytics providers.
Location Information – We may also collect information about your location, such as the IP address of the device you access our Website from.
Marketing and Communications Data – This includes your preferences in receiving marketing from us and your communication preferences.
Financial Information – We do not collect your financial information. This is collected and stored by third-party payment processors.

IF YOU FAIL TO PROVIDE PERSONAL DATA
Where we need to collect personal data by law, or under the terms of a contract, and you fail to provide that data when requested, we may not be able to perform the contract (for example, delivering products). We will notify you if this is the case.

HOW WE COLLECT YOUR PERSONAL DATA
We use various methods to collect data:

Direct interactions – You may provide data through forms or correspondence, account creation, marketing subscriptions, or competitions.
Automated technologies or interactions – We collect Technical Data as you interact with our website using cookies and other technologies. Please refer to our cookie policy for details.
Third parties or publicly available sources – We may receive personal data from third parties such as analytics providers, advertising networks, and publicly available sources.

HOW WE USE YOUR PERSONAL DATA
We use your data in the following ways:

To provide you with our books and services (Legal Basis: Performance of a contract)
To enable website interactive features (Legal Basis: Legitimate Interest)
To conduct competitions and promotions (Legal Basis: Performance of a contract)
To contact you about products/services requested (Legal Basis: Performance of a contract)
To notify you about changes to our products/services (Legal Basis: Legitimate Interest)
To ensure optimal content presentation (Legal Basis: Legitimate Interest)
For internal operations like troubleshooting and research (Legal Basis: Legitimate Interest)
To deliver relevant advertising (Legal Basis: Legitimate Interest)
To improve our website, products/services, and marketing (Legal Basis: Legitimate Interest)
To remind you of products on specific dates (Legal Basis: Legitimate Interest)
To provide other requested information/products/services (Legal Basis: Legitimate Interest)
To contact you via email, push notifications, SMS, or post (Legal Basis: Legitimate Interest and Performance of a contract)

MARKETING & OPTING OUT
We will only send marketing communications if you have opted in. You may unsubscribe from our emails at any time via the link in each email. Additionally, you can update your details or subscription preferences in the "My Account" section of our website.

WHERE YOUR DATA IS STORED
Data is stored on secure servers in the EU. When necessary and with your consent, data may be transferred outside the EEA in compliance with applicable laws.

RETENTION TIME
We retain your data as long as necessary for the purpose it was collected, generally up to 7 years unless the law prescribes a longer period. We may anonymize data for research or statistical purposes, in which case it may be retained indefinitely.

DATA SECURITY
We have implemented security measures to prevent unauthorized access, loss, or disclosure of your personal data. Only employees, agents, and contractors with a business need to know will have access.

YOUR LEGAL RIGHTS
Under GDPR, you have rights to:

Access, correct, or erase your data
Object to data processing
Request restriction or transfer of data
Withdraw consent where applicable

To exercise these rights, please contact us at service@elfink.com.

COOKIES
Our Website uses cookies to improve user experience. Please refer to our cookie policy for details on managing cookies.

CHANGES TO THE PRIVACY POLICY
We may update this privacy policy at any time. Any changes will be posted here with an updated revision date.

CONTACT INFORMATION
Questions or requests regarding this privacy policy should be directed to service@elfink.com.

Latest update: 31 October 2024